AI Copilot for the Web

Microsoft recently launched ‘AI Copilot for the web’ – Bing + Edge + AI 👇🏽

Here’s some thoughts I’ve seen so far:

👉🏼 It’s a big play for search traffic
👉🏼 By focusing on full answers, searchers won’t need to work through pages of information.
👉🏼 It could force Google to cannibalise it’s own search revenue by creating a consumer facing AI
👉🏼 Bing could do with a rebrand from the ‘hangover’ of the previous experience & starting fresh.
👉🏼 There’s some work to do but it’s heading in the right direction

What do you think about it? Have you used it yet?

Get in touch to find out how I can help.


My wife, Meg, and I love visiting the world, we want to make sure we finish life empty and have experienced everything this world has to offer, we try and get away as often as possible and have spent the last seven years …

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