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Mark Smith

Mark Smith

· 2 min read

The Microsoft Partner is dead

The Microsoft Partner is dead
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This post was originally published in 2024. Some details may have changed since then.

The Microsoft Partner is dead 💀
A week in Slovenia 🇸🇮 at DynamicsMinds

If it had not been for Mira Razman, I would not have come to this epic event from New Zealand.

She asked me to attend this event for the past two years, and I am glad she did.
In my 30 years in tech, I have not been to a better run event packed with quality sessions delivered by outstanding people.

One thing I can guarantee is that hashtag#DynamicsMinds 2025 will be sold out.

I had the opportunity to engage with people with thought leadership and stories from the trenches.

💡 I also came up with a few ideas that I will develop into posts as I clarify my thinking in the coming weeks:

- The Microsoft Partner is dead
- Microsoft partners are doing less outcomes-based work and devolved to resource augmentation
- Microsoft partners have stopped delivering results and have replaced this with activity
- End customers no longer need Microsoft Partners; they are mature enough to build their implementation teams
- Microsoft Dynamics 365 and Power Platform Consultants are becoming fatigued working at Microsoft Partners driven by high utilization targets and little investment in their career development
- Microsoft Partners that have Power Platform and Dynamic 365 practices need to get skilled in Microsoft Fabric and Purview to drive value
- Microsoft want to close the license deal before they involve a Microsoft partner, as the partner slows the velocity of the deal.

What have I missed, and where do you disagree with me?

Get in touch to find out how I can help.

Mark Smith

Mark Smith

Principal AI Strategist · Microsoft MVP

Helping people build practical AI skill in the Intelligence Age.

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