The Evolution of xRM to the Power Platform: Overcoming Communication Challenges
The journey from xRM to the Power Platform represents a significant transformation in how we build and manage enterprise applications. This evolution has brought enhanced capabilities, yet communicating its enterprise potential remains a challenge. Let's explore this journey and address common misconceptions.
The Legacy of xRM
Back in the day, xRM (Anything Relationship Management) was the cornerstone for building large-scale, mission-critical applications that went beyond customer relationship management (CRM) systems. These robust, enterprise-scale solutions were essential for various sectors.
For instance:
We built a solution managing the entire roading infrastructure for an Australian state eleven times the size of the United Kingdom or over three times the size of Texas.
Another solution tracked every individual and piece of equipment on the battlefield for a country part of The Five Eyes (FVEY), ensuring accurate positioning for movement to implement strategy.
These examples showcased the power and flexibility of xRM. Built on what is now Dynamics 365 Sales, these true xRM solutions did much more than originally intended. Microsoft improved this by separating the data layer and logic layer, creating the Power Platform with Dataverse at its core. This was a big improvement, but many professionals find it hard to explain its enterprise potential.
The Power of the Power Platform
Today, the Power Platform is a complete toolkit that is much more advanced than its predecessors. It includes:
Canvas Apps and Model-Driven Apps: Custom apps built with drag-and-drop interfaces and standardized user interfaces leveraging the underlying data model.
Dataverse: A secure and scalable data platform for managing data across all components of the Power Platform. It includes advanced data encryption features, ensuring that data is protected both at rest and in transit.
Power Pages: Creating websites integrated with Dataverse, ensuring consistent data management.
AI Builder: Adding AI capabilities for automating processes, predicting outcomes, and improving decision-making.
Connectors: Hundreds of connectors for easy integration with Microsoft and third-party services.
Microsoft Fabric: A unified data platform for comprehensive data management, analytics, and data mining, enabling organizations to derive valuable insights from their data.
Microsoft Purview: A data governance solution ensuring compliance and security.
Power BI: Advanced data visualization and analytics integrated with the Power Platform.
Power Automate: Advanced workflow automation, including AI-driven processes and RPA.
Microsoft Copilot Studio: Building AI-driven chatbots and interactions.
Managed Environments: Enhanced governance and security features for managing Power Platform environments.
PowerFX: A low-code language for logic customization, enabling robust and maintainable applications.
Power Apps Component Framework (PCF): Allows developers to create code components for model-driven and canvas apps, providing a more flexible and dynamic user experience.
Robust ALM Support: Comprehensive ALM capabilities, including source control integration, automated testing, and deployment pipelines.
Azure Integration: The Power Platform runs natively on Azure, ensuring enhanced scalability, security, and performance. It seamlessly integrates with Azure services to extend functionality and leverage cloud capabilities.
Azure ExpressRoute: Provides a private connection to Azure, enhancing security and performance for data transfers between on-premises environments and the Power Platform.
Microsoft 365 Integration: Tight integration with Microsoft 365 tools like Teams, Outlook, SharePoint, and Microsoft Graph, enabling cohesive workflows and data sharing.
Azure AI Studio and Copilot: Seamless integration with Azure AI Studio and Copilot, enabling the development of advanced AI models and intelligent automation within the Power Platform.
Entra ID: Provides secure identity and access management, ensuring that users and data are protected across the Power Platform and associated services.
It is important to note that all Microsoft Dynamics 365 applications, with the exception of Dynamics 365 Finance, are now built end-to-end on the Power Platform. Despite its capabilities, professionals often struggle to explain the enterprise potential of the Power Platform. The focus on making it easy for everyone to use has sometimes made it seem less powerful than it is.
Addressing Misconceptions
A key problem is the idea that the Power Platform is too simple for big enterprise applications. Its easy-to-use nature is designed for accessibility, but this does not mean it lacks power. The Power Platform can handle complex, mission-critical applications, just like xRM did.
For example, during a hackathon in London led by Chris, Will, and Kyle, consultants debated what Dynamics 365 applications to use to build a solution for a use case that did not need a Dynamics 365 product instead of starting fresh on the Power Platform. This mindset needs to change. The Power Platform's strength lies in its flexibility and scalability, allowing for customized solutions to meet specific business needs.
The Strength of a Clean Data Model
Defining the data model, creating tables, establishing relationships, and configuring business logic is crucial. Dynamics 365 is no longer the only option; the Power Platform can build any enterprise solution without starting with a Dynamics product. This approach ensures a solid foundation for scalable and maintainable applications, with Dataverse providing a secure and compliant data storage solution integrated with other Microsoft products.
The Challenge of Communication
Communicating the enterprise potential of the Power Platform remains challenging. The platform solves many business challenges, but professionals struggle to convey this effectively. For years, we asked Microsoft for a version of Dynamics without the specific business logic of CRM. The Power Platform is that solution—a low-code platform for sophisticated automation, AI integration, and advanced data analysis, surpassing the capabilities of xRM.
Comparing Dynamics CRM Pre-2016 and the Power Platform Today
Dynamics CRM Pre-2016
Limited Customization: Customization in Dynamics CRM pre-2016 was difficult. It often required a lot of coding and development skills, making it hard for non-developers to change and extend the system. This limited the ability to quickly adapt the system to meet specific business needs without involving IT departments or specialized developers.
Basic Reporting Capabilities: The reporting capabilities in pre-2016 Dynamics CRM were basic and often not enough for comprehensive data analysis. Users frequently had to rely on third-party tools or custom development to generate advanced reports and dashboards. This added complexity and cost to the reporting process, limiting the ability to gain useful insights from the data.
Rigid Architecture: The architecture of Dynamics CRM was mainly designed for customer relationship management, making it rigid and hard to create non-CRM applications. This rigidity limited the flexibility needed to develop applications for other business functions, thus limiting its use to CRM-specific scenarios.
Manual Integrations: Integrating Dynamics CRM with other systems was a manual and time-consuming process. Establishing data flows between Dynamics CRM and other business applications typically involved custom coding and complex setup, which increased the risk of errors and required ongoing maintenance.
Basic Workflow Automation Tools: Workflow automation in pre-2016 Dynamics CRM relied on Windows Workflow Foundation (WF). The available tools needed more manual intervention to set up and maintain workflows, reducing the efficiency gains from automation and making it hard to streamline complex business processes. Although WF provided a framework for creating workflows, it was limited in scope and flexibility compared to modern solutions. Additionally, WF-based workflows could only automate processes within the Dynamics CRM application itself, limiting the ability to automate across different systems, leading to increased complexity and maintenance.
Power Platform Today
Low-Code/No-Code Development with Fusion Teams: The Power Platform empowers Fusion Teams—groups of professional developers, IT professionals, and business stakeholders—to create applications with minimal coding through low-code/no-code development environments. This speeds up the development process by enabling different team members to contribute their expertise without needing extensive coding skills. Fusion Teams can collaboratively build and improve solutions, combining deep business knowledge with technical skills. This reduces costs, boosts innovation, and ensures that applications are closely aligned with business needs.
Advanced Analytics with Power BI: Power BI, part of the Power Platform, offers powerful data visualization and advanced analytics capabilities. Users can create interactive dashboards and reports that provide deep insights into their data. The ability to easily connect to various data sources and turn raw data into meaningful visualizations helps organizations make data-driven decisions quickly. Integrating with Synapse and Microsoft Fabric further enhances these capabilities by offering a unified data platform for comprehensive data management, analytics, and data mining. This integration allows for seamless, end-to-end data processing and analysis, ensuring that data insights drive strategic business decisions.
Data at the Core: Data is the cornerstone of the Power Platform story. Dataverse, the secure and scalable data platform, is at the center, ensuring consistent and reliable data management across all components. With advanced data encryption features, it protects data at rest and in transit. This centralization of data enables comprehensive analytics, informed decision-making, and sophisticated automation, highlighting the importance of data in driving the entire Power Platform ecosystem.
Flexible Architecture: The Power Platform's architecture is highly flexible, supporting a wide range of applications. This flexibility fits seamlessly into enterprise architecture, allowing for the development of diverse business applications, from simple task automation to complex enterprise systems. Users can build solutions tailored to their specific business processes, improving productivity and innovation. Additionally, the integration of AI capabilities across the platform, from AI Builder to Azure AI Studio and Copilot, enables intelligent automation and advanced data analysis, ensuring that the solutions are not only flexible but also smart and adaptive.
Seamless Integrations with Connectors: The Power Platform includes hundreds of connectors that make it easy to integrate with various Microsoft and third-party services. These connectors enable smooth data flow and compatibility between different systems, enhancing overall efficiency and allowing users to create comprehensive, integrated solutions without extensive coding.
Sophisticated Automation with Power Automate: Power Automate provides advanced workflow automation capabilities, including AI-driven processes and Robotic Process Automation (RPA). These tools enable users to automate repetitive tasks, streamline business processes, and improve operational efficiency. The integration of AI models allows for smart
decision-making and predictive analytics, further enhancing the automation capabilities.
Conclusion
The journey from xRM to the Power Platform is not just an evolution; it's a revolution in how we approach enterprise solutions. The Power Platform's advanced capabilities, flexibility, and scalability offer unprecedented potential for innovation and efficiency. However, its true power lies in how we communicate its benefits and leverage it to solve complex business challenges.
Because if we don’t, it’s a bit like buying a Ferrari and only using it for the school run.
As professionals in this space, it's up to us to shift the narrative and showcase the Power Platform's strengths. What enterprise solutions have you seen built using the Power Platform?
Join the discussion and add your thoughts below. How have you utilized the Power Platform in your projects? What strategies have you found effective in communicating its value to stakeholders? Your input is invaluable in helping us all better understand and convey the transformative power of the Power Platform.
