AI Copilot for the Web

Microsoft recently launched ‘AI Copilot for the web’ - Bing + Edge + AI 👇🏽

Here are some thoughts I’ve seen so far:

👉🏼 It’s a big play for search traffic

👉🏼 By focusing on full answers, searchers won’t need to work through pages of information.

👉🏼 It could force Google to cannibalise it’s own search revenue by creating a consumer facing AI

👉🏼 Bing could do with a rebrand from the ‘hangover’ of the previous experience & starting fresh.

👉🏼 There’s some work to do but it’s heading in the right direction

What do you think about it? Have you used it yet?
Get in touch to find out how I can help.