AI Copilot for the Web

👉🏼 By focusing on full answers, searchers won’t need to work through pages of information.

This post was originally published in 2023. Some details may have changed since then.

Microsoft recently launched ‘AI Copilot for the web’ - Bing + Edge + AI 👇🏽

Here are some thoughts I’ve seen so far:

👉🏼 It’s a big play for search traffic

👉🏼 By focusing on full answers, searchers won’t need to work through pages of information.

👉🏼 It could force Google to cannibalise it’s own search revenue by creating a consumer facing AI

👉🏼 Bing could do with a rebrand from the ‘hangover’ of the previous experience & starting fresh.

👉🏼 There’s some work to do but it’s heading in the right direction

What do you think about it? Have you used it yet?
Get in touch to find out how I can help.

Mark Smith

Principal AI Strategist · Microsoft MVP

Helping people build practical AI skill in the Intelligence Age.

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