Why should an ISV Build on the Power Platform

Why should an ISV build on the Power Platform?

Well, first, let us look at what Microsoft has done with the Power Platform. Over the last 24 months, they have separated Dynamics 365 applications from the underlying platform. De-coupling Dynamics 365 applications like Sales, Customer Service, and Marketing means that the platform now exists as a standalone tool, called the Power Platform.

ISVs are able to build software applications on top of the Power Platform, which is already proving to be a strong foundation for line-of-business software applications.

Data Storage

In recent times, Microsoft has separated the way data is stored in the Power Platform.


Automation and Integration

If we look at the history, originally the technology underpinning the Power Platform from an automation perspective was Windows Workflow Foundation. Which is now superseded by Flow, so any ISV building new solutions today should try to avoid any dependency on the old workflow engine.


“Microsoft’s president and chief legal officer, said last week the US government should not be able to act unilaterally to access such data without taking into account the laws and interests of other countries.”

This stance has been backed by other tech companies like Google and Facebook.

This is just one example of how Microsoft has been building public trust; others include their commitments to protect user privacy, environmental sustainability, and humanitarian causes.


Another reason ISVs should build on the Power Platform is that there is already a robust global community with Dynamics 365 skills gained over the last 16 years, many of which are transferrable to the Power Platform. This community of experts, whether it be developers, architects, or functional consultants is a formidable asset for any companies building on the Power Platform.


Because the Power Platform is architectured on Azure, it supports enterprise scalability. Therefore, any application you build on the platform as room to grow as requirements evolve. What is possible is limited only by your imagination.


Traditionally ISVs have built their applications with a dependency on Dynamics 365 licenses.

For example, Dynamics 365 for Sales. With Microsoft’s, new Power Platform licensing (P2), ISVs can build applications without a dependency on higher cost Dynamics 365 licenses.

Any savvy ISV will try and de-couple any dependency on a Dynamics license, in favor or the Power Platform P2 license.

Future Proofing

When thinking about future proofing, it is also worth considering how AI will play into the Power Platform story. Where we are going with the Common Data Service is allowing a gateway into AI, providing a practical way that companies can structure, manage, and manipulate the lifecycle of their data.

Looking to the future, we also should consider platforms as a whole. I recently read a book by Kevin Kelly, the founder, and editor of Wired magazine. He said,

“A platform is a foundation created by a firm that lets other firms build products and services upon it… Platforms are factories for services; services favor access over ownership.”

Microsoft’s Power Platform, with its extensibility across Office 365 and Azure is one of the only platforms in the world offering end to end scalability.

Go to Market

So, why should an ISV build on the Power Platform?

Because if you do, you are investing in a future-proofed solution and hitching your cart to a technology with unlimited potential.

What are your thoughts on the opportunities presented by the Power Platform?


My wife, Meg, and I love visiting the world, we want to make sure we finish life empty and have experienced everything this world has to offer, we try and get away as often as possible and have spent the last seven years …

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