Great consultants can empathise with the people for whom they are building solutions.

Empathy is vital to understanding the people we engage with when we build solutions.

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An example without empathy
Traditionally, the daunting nature of MRI machines caused immense fear among children, leading to a high sedation rate of 80-90%.

The solution with empathy
Designers approached the challenge from a child’s perspective and reimagined these scanners into whimsical, storybook-like adventures, significantly alleviating children's fear. This human-centric redesign massively reduced the sedation rate to less than 10%, showcasing the power of empathy for better outcomes.

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While the technical solution remains constant, focusing on the users' experience through a human-centric lens can revolutionise real-world problem-solving.

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