A Design Thinking approach works for both technology and physical product development. It is underpinned by five core principles:

👉Human-centred
It's about understanding the impact of solutions on people and exploring their needs and behaviours.

👉Collaborative
Involves all stakeholders - from executives to end-users, extending to customers for external impacts.

👉Structured creativity
It appears chaotic with brainstorming and post-its, but it is a controlled process for creating innovative ideas.

👉Rapid prototyping
Quickly creating and testing prototypes to ensure they meet technical, business, and user requirements.

👉Iterative
It is not a one-off process but a cycle of refining and updating as feedback is received and priorities shift.

Design Thinking ultimately ensures outcomes are aligned closely with user needs.

Is it something you use?

How do you use it?

Get in touch to find out how I can help.